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Who we are

  • 1
    Your extended staff
    Marketing departments require specially skilled staff. We provide unique marketing skills as projects and campaigns need them.
  • 2
    Your added perspective
    Are campaigns fully integrated with all channels, including powerful content that accelerates conversions? An added opinion is always valuable.
  • 3
    Your augmented voice
    Boost the volume of your messages, branding, advice, customer service and networking. Expand your digital voice.


  •      Christopher Hosford is one of the outstanding reporters and writers in the Business to Business marketplace. Not only does he possess an outstanding insight into the world of Business to Business, his articulation and clarity of thought bring an understanding that is invaluable to our industry and to the people who want to keep abreast of what is pertinent to their careers.
    Ned Clausen, executive director,
    Business Marketing Association of Greater New York

  •    Chris Hosford is very knowledgeable and an expert content writer, editor, speaker and researcher in the world of b2b marketing, direct marketing and digital marketing. His coverage of this world with BtoB Magazine was always on the money, and his writing skills, and ability to capture what is of importance and reader interest was highly valued as our East Coast Bureau Chief at BtoB and btobonline.com.   
    Bob Felsenthal, VP,
    Crain Communications Inc.

About HosfordGroup

In today's world of "pull" marketing, content is king. It's the fuel that feeds the social media marketing engine; it drives prospects to landing and product pages; it encourages webinar and event registration; and—importantly—it can help establish a company's thought-leadership and brand reputation.

HosfordGroup offers the full range of marketing content, ranging from white papers, blogs, articles, and original research/PPT presentations, to infographics, webinars, live events and more. Our team of journalism veterans, joined by category experts in such areas as audiovisual, film, and graphics, works closely with inside marketing to develop content in support of social campaigns, lead- and demand generation, sales and sales collateral, corporate presentations, YouTube and SlideShare presos, and much more. In addition, our team is augmented by partnerships with some of the country's most prestigious B2B agencies of record, to help fill the media, creative and technology gaps that may arise in a company's integrated marketing needs.

Our Team

  • Christopher Hosford, editor-in-chief, head writer
    Christopher Hosford previously was East Coast Bureau Chief of Crain’s BtoB magazine, where he spearheaded the company’s content marketing services for such clients as Oracle Eloqua, Marketo, Aprimo, Act-On and Adobe. Previously Chris was editor-in-chief of the VNU/Nielsen publication Sales & Marketing Management magazine, and has covered marketing, business operations, finance, and law for more than 20 years.
  • Jon VanZile, managing editor, digital publishing
    Jon Vanzile is an expert in strategic content marketing and has written for iVillage, eDiets, About.com, and served as the content director for Bundoo.com, a pediatric start-up website. He specializes in producing tightly targeted medical content, with a focus on nutrition, diet, cardiovascular, and pediatric medicine. He is also an expert in digital and self-publishing and has helped bring hundreds of books to market, in both ebook and print formats.
  • Susan Kelleher, managing editor, film and video
    A veteran television  reporter/anchor, with multiple Emmy nominations, Susan Kelleher's videos have helped brands tell their stories across an array of digital platforms. For  Crain Communications, she created “P&I-TV” the first video franchise for Pensions & Investments; developed for Focus Financial Partners a series of website case study videos; and served as producer and reporter for Merrill Lynch for videos picked up and broadcast on TV newscasts nationwide.
  • Alison Main, managing editor, graphics and design
    Alison Main has worked on such assignments as B2B media, finance/investments, arts/theater/music, and small businesses. Her expertise lies in integrated advertising and promotional campaigns, corporate branding and identity, online and email marketing, and event/presentation graphics. Alison holds a BA in English and Economics from the University of Notre Dame, and post-grad certifications in Graphic, Digital, and Web Design from Parsons School of Design and The School of Visual Arts in New York.