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important audiences

in key markets

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with decision makers

and social influencers

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the sales pipeline

and marketing performance

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  • Marketing Assets

    HosfordGroup offers a full range of marketing content: white papers, blogs, research reports, webinars, events, presentations, live and virtual events, videos, articles, and much more.

  • Sales Enablement

    Marketing needs sales enablement collateral to aid reps in accelerating leads at the bottom of the funnel. Want sales accepted leads and conversions? You need sales accepted collateral.

  • Competitive Analysis

    Content marketing does not exist in a vacuum. It must serve, and be integrated with, all other channels and overall company KPIs, and aimed at key targets and their propensity to buy.

  • Grounded in Journalism

    The HosfordGroup team is a cadre of longtime B2B business journalists, who know how to tell engaging stories, appeal to target audiences, and adhere to business goals.

Welcome to HosfordGroup LLC

HosfordGroup LLC is a New York City-based content marketing agency. The company works closely with some of the largest organizations in the U.S., while maintaining the intimate, personal service and teamwork that in-house marketers want of their vendor partners. HosfordGroup also liaises with traditional advertising and marketing agencies wishing to extend their own marketing, or offer more robust content marketing services to their clients. And, when our clients require it, we reach out to our agency partners to tap into their own special skills.

HosfordGroup is grounded in the ethos of business journalism. Its principals and team members are solid B2B journalists, specializing in finance, marketing & sales, and operations. HosfordGroup understands business through the lens of a powerful journalistic ethos. It is our "unfair competitive advantage." Let us show you how it can be yours.


Vox Media layoffs blamed on Facebook News Feed tweaks

Friday, Feb. 23, 2018 (NiemanLab)—Publishers’ pivot to video appears to have become a pivot to layoffs. Vox Media, one of the many companies that embraced social video over the past two years, will lay off 50 employees, approximately 5 percent of its workforce,

In response to Facebook’s recent decision to reduce the percentage of News Feed content from publishers’ pages,Vox CEO, Jim Bankoff, said that while, "... industry changes over the past few months ... were growing successfully and surpassing their audience growth goals, those initiatives won’t be viable audience or revenue growth drivers for us relative to other investments we’re making.”

With the layoffs, Vox Media has joined fellow digital-native media darlings like BuzzFeed and Vice, which have both missed revenue targets and laid off staffers in the past few months. 

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