Welcome to HosfordGroup LLC
HosfordGroup LLC is a New York City-based content marketing agency. The company works closely with some of the largest organizations in the U.S., while maintaining the intimate, personal service and teamwork that in-house marketers want of their vendor partners. HosfordGroup also liaises with traditional advertising and marketing agencies wishing to extend their own marketing, or offer more robust content marketing services to their clients. And, when our clients require it, we reach out to our agency partners to tap into their own special skills.
HosfordGroup is grounded in the ethos of business journalism. Its principals and team members are solid B2B journalists, specializing in finance, marketing & sales, and operations. HosfordGroup understands business through the lens of a powerful journalistic ethos. It is our "unfair competitive advantage." Let us show you how it can be yours.
- Content services that range widelyWriting and editing, yes. But marketing content also encompasses audio, video, superb layout, distribution and measurement. Learn more about our capabilities.
- Clients with demanding projectsOur clients and their projects demand creative and marketing expertise, as well as a full-service, integrated approach. Learn more about our clients and projects.
- Agency partners that fill in crucial gapsOur team is a small one, and sometimes clients need more. We're proud to say HosfordGroup liaises with top B2B agencies that offer media buying, Web design, SEO/SEM, email marketing, markeitng/sales tech consulting, direct mail and more. Learn more about our partners.
Vox Media layoffs blamed on Facebook News Feed tweaks
Friday, Feb. 23, 2018 (NiemanLab)—Publishers’ pivot to video appears to have become a pivot to layoffs. Vox Media, one of the many companies that embraced social video over the past two years, will lay off 50 employees, approximately 5 percent of its workforce,
In response to Facebook’s recent decision to reduce the percentage of News Feed content from publishers’ pages,Vox CEO, Jim Bankoff, said that while, "... industry changes over the past few months ... were growing successfully and surpassing their audience growth goals, those initiatives won’t be viable audience or revenue growth drivers for us relative to other investments we’re making.”
With the layoffs, Vox Media has joined fellow digital-native media darlings like BuzzFeed and Vice, which have both missed revenue targets and laid off staffers in the past few months.