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Marketing Assets
HosfordGroup offers a full range of marketing content: white papers, blogs, research reports, webinars, events, presentations, live and virtual events, videos, articles, and much more.
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Sales Enablement
Marketing needs sales enablement collateral to aid reps in accelerating leads at the bottom of the funnel. Want sales accepted leads and conversions? You need sales accepted collateral.
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Competitive Analysis
Content marketing does not exist in a vacuum. It must serve, and be integrated with, all other channels and overall company KPIs, and aimed at key targets and their propensity to buy.
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Grounded in Journalism
The HosfordGroup team is a cadre of longtime B2B business journalists, who know how to tell engaging stories, appeal to target audiences, and adhere to business goals.
Welcome to HosfordGroup LLC
HosfordGroup LLC is a New York City-based content marketing agency. The company works closely with some of the largest organizations in the U.S., while maintaining the intimate, personal service and teamwork that in-house marketers want of their vendor partners. HosfordGroup also liaises with traditional advertising and marketing agencies wishing to extend their own marketing, or offer more robust content marketing services to their clients. And, when our clients require it, we reach out to our agency partners to tap into their own special skills.
HosfordGroup is grounded in the ethos of business journalism. Its principals and team members are solid B2B journalists, specializing in finance, marketing & sales, and operations. HosfordGroup understands business through the lens of a powerful journalistic ethos. It is our "unfair competitive advantage." Let us show you how it can be yours.
- Content services that range widelyWriting and editing, yes. But marketing content also encompasses audio, video, superb layout, distribution and measurement. Learn more about our capabilities.
- Clients with demanding projectsOur clients and their projects demand creative and marketing expertise, as well as a full-service, integrated approach. Learn more about our clients and projects.
- Agency partners that fill in crucial gapsOur team is a small one, and sometimes clients need more. We're proud to say HosfordGroup liaises with top B2B agencies that offer media buying, Web design, SEO/SEM, email marketing, markeitng/sales tech consulting, direct mail and more. Learn more about our partners.
What's NEWS
First price auctions are driving up ad prices
Wednesday, Oct. 17, 2018 (eMarketer)—Programmatic platforms are changing the way they price inventory, and their moves are driving up ad prices.
Automated ad auctions used to predominantly operate on a second-price basis, which is where the second-highest bid determines the amount of money the auction winner will pay. But many vendors have shifted toward using first-price auctions, which is where the highest bid determines what the winner will pay. This pricing transition was provoked by the increasing popularity of header bidding, which allows multiple platforms to simultaneously bid on the same inventory.
Ad agency Hearts & Science recently ran a test where—for three weeks in Q2 2018—it purchased inventory across 15 different publishers’ websites using first- and second-price auctions. It found that CPMs were 59% higher in first-price than second-price auctions.